How a Randburg Roofer Learned Marketing The Hard Way


Meet Sipho. He runs a roofing business in Randburg. For years, he’d drive past his competition’s shiny trucks and wonder, “How’s their phone always ringing?” Then came load-shedding hours. His crew sat idle. No calls. No jobs.
Turns out, Sipho’s competitors weren’t just lucky. They’d hired a marketing consultant. While Sipho stuck to handing out flyers at traffic lights, they were running targeted Facebook ads, getting reviews on Google, and showing up in searches like “roof repair Randburg.”
This is why we exist at SalesResults. We’re not fancy marketers in a Cape Town skyscraper. We’re your neighbors. We’ve helped local home service businesses (like Sipho’s) stop guessing and start growing. Let’s talk about how.

Marketing Consultant Services: Your Business Needs A Coach, Not A Cheerleader

Ever watched a rugby game without a coach? Yeah, that’s what most local businesses are doing.
We helped a Ferndale plumber fix his marketing mess. He was spending R5,000/month on ads but getting zero calls. Why? His targeting was set to “South Africa” instead of “Randburg + 10km radius.” Oops.
What we do:
Audit your current efforts (ouch, but honest)
Build a plan for your specific trade (roofing, plumbing, etc.)
Teach your team to keep going after we leave
No fluff. Just stuff that works.

Marketing Strategy Planning For Local Businesses: Stop Guessing What Works

A Bryanston gardener once told us, “I tried Instagram, Twitter, TikTok… my head’s spinning.”
Sound familiar?
We built him a simple plan:
Post before/after photos on Facebook Marketplace (where Randburg mamas hang out)
Run cheap ads targeting “lawn care Rivonia”
Ask happy clients to leave Google reviews
Three months later? He hired two more workers.
Your homework: Next time you mow a lawn in Northcliff, snap a pic and tag #RandburgLawns.

Brand Positioning & Messaging Guidance: Be The One They Remember

Remember the “Just Do It” slogan? Yeah, you don’t need that big of a budget.
We worked with a Randburg electrician who called himself “ElectroWizard.” Cute. But locals searched for “emergency electrician near me,” not “wizard.”
We changed his branding to “Randburg Electric Rescue.” Now his van gets flagged down on weekends.
Quick tip: Use words your customers actually type. If you fix toilets, say “toilet repair” – not “sanitation solutions.”

Competitor Analysis & Market Research: Know Who You’re Up Against

A Fourways pest control guy thought he had no competition. Then we Googled “ant control Randburg” and found 17 rivals.
We analyzed their websites, pricing, and reviews. Turns out, none offered same-day service. He started advertising “Same-Day Ant Removal” – now books 3x as many jobs.
Try this: Next time you’re stuck in traffic near Sandton, Google your service + “Randburg.” See who’s winning. Copy what works.

Lead Generation Strategy: Get More Than Just ‘Maybe’ Calls

A local handyman used to get “I’ll call you back” 90% of the time.
We set him up with:
A free “Home Maintenance Checklist” PDF in exchange for emails
Retargeting ads for people who visited his site but didn’t book
SMS reminders for follow-ups
Result? 60% more paying customers.
Pro move: Offer something useful for free. Randburg homeowners love a good deal.

Sales Funnel Consulting: Turn ‘Hello’ Into ‘Hire Me’

A Blairgowrie painter kept losing leads after the first quote.
We mapped his funnel:
Visitor sees ad →
Lands on homepage →
Calls and forgets to follow up
Fixed it by adding:
A clear CTA button: “Book Free Consultation”
An automated SMS: “Thanks for calling! We’ll text you a quote in 2 hours”
His close rate doubled.
Your turn: What’s the next step after someone visits your site? Make it obvious.

Website Audit & Opportunity Assessment: Fix What’s Broke (Before Google Notices)

A Northgate locksmith’s website hadn’t been updated since 2018. His “contact us” form didn’t work. Google penalized him.
We:
Fixed broken links
Added mobile-friendly buttons
Put his service areas front-and-center
He’s now ranking for “locksmith Randburg” again.
Quick check: Open your site on your phone. Can you find the phone number in 3 seconds? If not, fix it.

Real Talk: Randburg Businesses Are Missing This

Google’s 2023 update punishes slow sites. Load-shedding’s bad enough – don’t let your website go dark too.
We helped a Ferndale HVAC company speed up their site by 3 seconds. They kept 40% more visitors.

Let’s Chat

We don’t do “synergy” or “paradigm shifts.” We fix marketing messes.
If you’re a Randburg home service business drowning in ghosted calls and crickets, hit us up. We’ll audit your marketing for free.