How a Randburg Mechanic Went From Zero Reviews to 5 Stars in 3 Months
Let me tell you about Bongani. He runs a car repair shop near the Randburg Taxi Rank. For years, he relied on word-of-mouth. Then the pandemic hit. No foot traffic, no new customers. His phone went silent. Desperate, he posted a few blurry photos of his workshop on Facebook and called it “marketing.” It didn’t work. Then he hired a marketing consultant. Three months later? 30+ glowing Google reviews, a steady stream of bookings, and a waiting list for his services. How? Not magic—just smart marketing that actually works for Randburg small businesses.
Why Randburg Businesses Need Real Marketing Help (Not Just Guessing)
Here’s the thing: You might think posting a meme on Instagram or buying a Facebook ad is enough. But if you’re not targeting the right people and tracking results, you’re throwing cash into the wind.
Google’s watching this stuff too. If your marketing doesn’t point back to your website, social profiles, and Google Business listing, you’re invisible. Ever heard of “local SEO”? Most Randburg businesses ignore it. Big mistake.
A bakery in Linden learned this the hard way. They spent R5,000 on an ad campaign that targeted “cake lovers” nationwide. Their phone didn’t ring once. Why? Because people in Bryanston don’t care about a bakery 100km away. After refocusing their ads on Randburg and nearby areas, sales doubled.
Common Marketing Mistakes Randburg Businesses Make
I’ve lost count of the times a client said, “I just need more followers.” Nope. More followers mean nothing if they don’t turn into customers. Here’s what kills local marketing:
Spray-painting ads: Targeting everyone, ending up with no one.
Ignoring Google Reviews: 80% of locals trust reviews more than ads.
No clear calls-to-action: “Like our page” doesn’t pay bills. “Book Now” does.
A hair salon in Lonehill wasted R3,000/month on generic social media posts. No links to their site, no special offers, no way to book appointments online. After fixing that? Their inbox is full of booking requests daily.
How SalesResults Helps Randburg Businesses Market Smarter
We don’t do fluff. We do results. Here’s how:
1. Hyper-Local Targeting
If you’re a plumber in Rivonia, we’ll make sure your ads only show up for people in Rivonia. No wasting money on folks in Pretoria.
2. Google Review Boosts
We help you ask for reviews without sounding desperate. (Hint: Timing is everything.) A vet clinic in Greenside got 15 new 5-star review in 6 weeks after we tweaked their follow-up emails.
3. Track Everything
If you can’t measure it, you can’t fix it. We use free tools like Google Analytics to show you exactly where your customers come from. Spoiler: Most local businesses have no idea.
4. Social Media That Actually Works
Post less. Post better. We focus on platforms Randburg locals use (WhatsApp and Facebook, mostly) and ditch the rest.
Real Talk From a Randburg Client
A florist in Sandton once told us: “I thought marketing was just for big companies. Turns out, even small budgets can work miracles.” After she ran a “Same-Day Delivery” ad targeting Randburg, her orders jumped 40%.
Quick Wins for Your Marketing (Even If You Don’t Hire Us)
Ask for reviews after service: Send a quick WhatsApp: “Hey, can you leave a review? We’d really appreciate it!”
Add location tags: If you’re a cleaner in Norwood, tag #NorwoodCleaner in posts.
Run a local giveaway: Offer a discount to locals who tag you in a post.
Randburg Resources to Check Out
SABPP Marketing Tips: Free guides for SA small businesses.
Randburg Tech Meetups: Learn digital marketing tricks from local pros.
Final Thought
Marketing isn’t about being everywhere. It’s about being where your customers are. Mess it up, and Randburg competitors will steal your lunch. Nail it, and you’ll wonder how you ever did without it.
Still stuck? We’ll help you sort it out. No fancy jargon, just marketing that works.
P.S. A coffee shop in Fourways started offering a “Free Wi-Fi + Plug Point” sign for remote workers. Their foot traffic tripled. Imagine that for your Randburg business.
This service is one of our comprehensive Marketing Consultant service solutions designed to grow your home service business.
