How a Randburg Hair Salon Grew 3x With a Real Marketing Plan
Let me tell you about Nomvula. She runs a hair salon in Greenside, Randburg. For years, she’d post random photos of hairstyles on Facebook and hope someone would book. Her ads targeted “hair lovers” nationwide. No one showed up. Then she built a proper marketing strategy. Within 4 months, her bookings tripled. How? By ditching guesswork and focusing on what actual Randburg customers wanted.
Why Guessing Your Marketing Plan Is Costing You Money
Here’s the truth: Slapping together random posts, buying vague Facebook ads, and hoping for the best is not a plan. It’s a money pit.
Google knows this too. If your marketing doesn’t point back to your website, social profiles, and Google Business listing, you’re invisible. Ever heard of “local SEO”? Most Randburg businesses ignore it. Big mistake.
A coffee shop in Fourways learned this the hard way. They spent R4,000 on an ad campaign for “best coffee deals” without mentioning their location. Zero new customers. After refocusing their ads on Randburg and nearby areas, sales jumped 60%.
Common Marketing Strategy Mistakes Randburg Businesses Make
I’ve lost count of the times a client said, “I just need more likes.” Nope. Likes don’t pay bills. Here’s what kills local marketing:
No clear goals: Just posting for the sake of it.
Ignoring local keywords: Like “hair salon in Norwood” or “car wash near Nicolway.”
No tracking: Spending money without knowing what works.
A plumber in Blairgowrie wasted R2,000/month on generic ads. No location tags, no calls-to-action. After fixing that? His phone started ringing non-stop.
How SalesResults Builds Marketing Strategies That Work
We don’t do fluff. We do results. Here’s how:
1. Hyper-Local Focus
If you’re a cleaner in Parkhurst, we’ll make sure your ads only show up for people in Parkhurst. No wasting money on folks in Pretoria.
2. Keyword Magic
We stuff your website and social posts with Randburg-specific keywords. Think “vet clinic in Greenside” or “pizza delivery near Westcliff.” Google eats this up.
3. Track Everything
If you can’t measure it, you can’t fix it. We use free tools like Google Analytics to show you exactly where your customers come from. Spoiler: Most local businesses have no idea.
4. Social Media That Actually Works
Post less. Post better. We focus on platforms Randburg locals use (WhatsApp and Facebook, mostly) and ditch the rest.
Real Talk From a Randburg Client
A florist in Malanshof once told us: “I thought marketing was just for big companies. Turns out, even small budgets can work miracles.” After we helped her run a “Same-Day Delivery” ad targeting Ferndale, her orders jumped 40%.
Quick Wins for Your Marketing Strategy (Even If You Don’t Hire Us)
Add location tags: If you’re a cleaner in Newlands, tag #NewlandsCleaner in posts.
Run a local giveaway: Offer a discount to locals who tag you in a post.
Ask for reviews: Send a quick WhatsApp: “Hey, can you leave a review? We’d really appreciate it!”
Randburg Resources to Check Out
SABPP Marketing Tips: Free guides for SA small businesses.
Randburg Tech Meetups: Learn digital marketing tricks from local pros.
Final Thought
Marketing isn’t about being everywhere. It’s about being where your customers are. Mess it up, and Randburg competitors will steal your lunch. Nail it, and you’ll wonder how you ever did without it.
Still stuck? We’ll help you sort it out. No fancy jargon, just marketing that works.
P.S. A bakery in Blackheath started offering a “Free Wi-Fi + Plug Point” sign for remote workers. Their foot traffic tripled. Imagine that for your Randburg business.
This service is one of our comprehensive Marketing Consultant service solutions designed to grow your home service business.
