Website Performance Audit – Find Out What’s Costing You Customers
A thorough website audit and opportunity assessment in Randburg reveals exactly why your home service business isn’t getting the leads it deserves. Our detailed analysis uncovers hidden problems that are costing you customers every single day.
Last month, I sat across from Mike, who owns a plumbing business in Ferndale. He was frustrated because his website looked great but his phone wasn’t ringing. After spending twenty minutes on his site, I found the problem – his contact form was broken, and potential customers couldn’t reach him. That’s just one example of how a proper audit can change everything.
What We Actually Look At During Your Audit
Most audits are just fancy reports that collect dust. Ours are different because we focus on what actually matters for home service businesses in Randburg.
Technical Health Check Your website might look fine on your laptop, but what about when someone in Northriding searches for your services on their phone at 10 PM? We test loading speeds, mobile responsiveness, and check if Google can even find your pages properly.
Local Search Performance Here’s what I see all the time – businesses in Cresta or Blairgowrie with websites that don’t mention their location anywhere. Google doesn’t play guessing games. If your site doesn’t scream “Randburg plumber” or “Malanshof electrician,” you’re invisible to local searches.
Competition Analysis I’ll be honest – your competitors aren’t sitting around waiting. That HVAC company in Northgate is probably investing in their online presence while you’re wondering why business is slow. We show you exactly what they’re doing right and where you can beat them.
The Real Problems We Find
After auditing hundreds of home service websites across Randburg, certain patterns keep showing up.
Ghost Contact Information Your phone number should be everywhere – header, footer, contact page. I’ve seen beautiful websites for roofing companies in Olivedale where finding the phone number was like a treasure hunt. Make it easy for people to call you.
Google Business Profile Disasters Many businesses still call it Google My Business, but it’s been Google Business Profile for ages now. Half the contractors I meet in Strijdompark have claimed their profile but never optimised it. Wrong business hours, no photos, missing services – it’s like leaving money on the table.
Content That Says Nothing “We provide quality service” tells me nothing. Every electrician in Boskruin probably says the same thing. What makes you different? Why should someone in Bordeaux choose you over the guy down the street?
How This Actually Helps Your Business
Remember Sarah from that bathroom renovation company in Randpark Ridge? After her audit, we discovered her website wasn’t showing up for “bathroom renovations Randburg” even though she’d been in business for 15 years. Six months later, she’s booked solid through Christmas.
Find Your Biggest Opportunities Maybe you’re missing out on customers in Sundowner because your service area pages don’t exist. Or perhaps people in Fontainebleau can’t figure out what you actually do from your homepage. The audit shows you exactly what to fix first.
Stop Wasting Money That Google Ads campaign that’s eating your budget? It might be sending traffic to a page that doesn’t convert. Fix the page, and suddenly those same ads start working.
Get Ahead of Problems Websites break. Google changes its rules. Your competitors get better. An audit catches problems before they cost you serious money.
Why Timing Matters
The construction industry in Randburg is competitive. While you’re thinking about getting an audit, your competitor in Northwold just finished implementing theirs. Every week you wait is another week of missed opportunities.
I worked with a painting contractor in Bloubosrand who waited six months to fix his website issues. During that time, a new competitor opened up and grabbed most of the local market share. Don’t let that be you.
What Happens After The Audit
You’ll get a clear report, but more importantly, you’ll get a roadmap. We don’t just tell you what’s wrong – we tell you how to fix it and in what order. Some fixes take five minutes, others might need professional help.
The best part? You’ll understand your website for the first time. No more wondering why leads aren’t coming in or why your ads aren’t working.
Ready to Discover What’s Holding Back Your Business?
A website audit isn’t just about finding problems – it’s about finding opportunities that your competitors are missing. In areas like Kelland or Sharonlea, small changes can mean the difference between a slow month and being booked out.
Want to see what else we can do to grow your home service business? Check out our other Marketing Consultant services and discover how we’re helping contractors across Randburg dominate their local markets.
